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New Sports Betting Sites in the US 2024

Last Updated on February 15, 2024
Fact checked by: Chris A

Looking for a new sports betting site in the US? You’ll find the best new American sports betting sites in this article!

With more and more states legalizing betting sites, the US sports betting market is growing at a rapid pace. And contrary to popular belief, it’s not all due to established brands. In fact, more and more bettors are willing to try out new betting sites in the USA. But it’s not all sunshine and rainbows.

There are plenty of new names entering the fold, making it hard to choose just one. Well, that’s why Gambla is here. Our experts track new launches on a daily basis, comparing them to both old sites and new counterparts. So just continue reading if you want to see our top list, exclusive tips, and much more.

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List of the Best New Betting Sites in the USA

Every new sportsbook claims it’s the best thing since sliced bread. Of course, this can’t be further from the truth. Different brands have different approaches, so you never know what you might find. Fortunately, the Gambla team does all that dirty work for you.

We test each new site as soon as it’s launched and see if it meets our standards. After months of tests and reviews, our team determined that these new betting sites in the USA are the real deal. With that in mind, all you have to do is take your pick, claim a betting bonus, and try the sportsbook out. Good luck!

5 Things Every New US Betting Site Should Have

Our list of new betting sites in the USA may be regularly updated, but even we can miss something. So, what do you do if you see a new sportsbook that we haven’t reviewed yet? Well, for starters – don’t worry. You can do everything on your own, too. Even though we use custom reviewing methods, the quality of a site comes down to just a few key features. Look for them, and you’ll find a great site in no time:

Air-tight Security

Regulated and legal sports betting is wonderful, but it still has some room for improvement, mainly in security. While regulators might demand a certain level of compliance, there are few rules about security. For this reason, you must keep your eyes open and determine if the sportsbook is safe.

The first things you should be looking for are firewalls and SSL encryption. They block hackers from accessing the site’s data and are widely considered to be pillars of online security. You should also look into anti-money laundering (AML) measures, as well as how the website applies KYC protocols.

Illustration of the best new sports betting sites

A Decent Amount of Payment Methods

Back in the day, checks and bank transfers were the only ways someone could make a deposit. However, things have changed drastically, and there’s something for everyone. To ensure your sports betting experience goes smoothly, explore the Banking section before you register.

Ideally, there should be a nice selection of credit cards, e-wallets, and alternative payment methods. We personally prefer PayPal, Apple Pay, and VISA, but anything will do. Just make sure the site is safe overall and that there aren’t any strict limits or restrictions. And most importantly, check if your banking method is eligible for claiming a bonus.

Helpful Support

Playing at new betting sites in the US may be easy, but problems can arise. When this happens, you deserve assistance immediately. This, of course, requires support staff that is available 24/7. Ideally, you should be able to reach them via live chat, instead of sending emails or calling them.

Moreover, support agents should know the inside and out. If you notice them giving unclear answers or beating around the bush, that’s a bad sign. Ideally, you should also have the FAQ section to help you out. It’s great for when you don’t want to wait for a response, and if the problem is common.

Proper Licensing

With the repeal of PASPA in 2018, states became free to pass their sports betting legislation. This means there’s no reason to play at offshore sportsbooks anymore. State regulators are a much, much better alternative. For starters, you are entitled to legal support if you feel a site scammed or stole money from you.

In addition, you can have your voice heard. Players can directly impact their gambling laws, whether through voting or contacting your representative. In addition, new betting sites in the USA must adhere to strict rules. This means you won’t run into any shady operators anymore.

Player Safety Features

As fun as sports betting is, it’s still gambling at the end of the day. And since online sportsbooks provide this service, they should also be required to provide adequate resources. This means links to gambling addiction therapy, helplines, and other places where people can find help. It also indicates that the site does its business truthfully and ethnically.

But most importantly, there should be sufficient self-exclusion options. If you see this feature, then you can conclude that the site cares about its players. A lack of this means you’ll be putting yourself at risk. If you believe you could lose control, find another betting site.

Illustration of comparing brand new online betting sites

Bonuses at New US Sportsbooks

We’ve mentioned the importance of bonuses above, but that’s just the tip of the iceberg. It’s more complicated than just clicking Claim and getting free money. You’ll find different types of bonuses at new betting sites in the USA, so you’ll need to decide. Here are the most popular ones:

Deposit Bonus

This is the most basic and according to many, the fairest type of promotion. It works according to a simple principle — you deposit, and the sportsbook matches it. For instance, a 100% match on a $100 deposit means you’ll get $200 instead of just $100.

It’s an incentive for people to start playing and to place more ambitious bets. The wagering requirements are much lower than other promos, but it’s still a financial risk. If you don’t like the promo or the site, there’s no way of getting your money back.

No Deposit Bonus

Since there’s no need to make a financial pledge, this is the least risky promo at new betting sites in the USA. Newcomers on the market mainly use it. They let players have some money to test the site and see if they want to move there permanently. To claim it, accept the T&C and wait for the funds to appear in your account.

However, there are several caveats. You’re getting money in exchange for nothing, so plenty of restrictions are in place to protect the bookmaker. The winnings, as will the maximum amount you can wager, will be capped.

Cashback

Unlike the previous two promos, this one comes into play after you’ve placed a real money bet. Instead of giving you funds, you’ll get funds to make up for your lost bets. For every bet you place, the site will give you a percentage of it back.

For example, 2% cashback means you get $0.02 for every dollar you spend. Of course, this number can rise if you bet more, which can help you climb the ranks of the VIP program. Most cashback is weekly, but you’ll find several monthly or daily ones here and there.

VIP Programs

VIP programs at new betting sites in the USA have the best rewards compared to other promos. And it’s not even close. But there’s a small issue — you have to place a lot of bets to be able to reach them. Every dollar you spend is converted to points. Once you reach a certain threshold, you’ll level up and get new rewards. These include:

  • Custom bonuses
  • Birthday bonuses
  • Giant cashback
  • Physical prizes
  • Party invitations

These programs are usually great if you’re a high roller, but you should still be careful. Watch out for invite-only tiers that claim to offer mouth-watering prizes.

Betting Tournaments

As fun as sports betting is, it’s mostly you against the betting site. With betting tournaments, you can add some spice to the equation and play against other players. Gambla is a big fan of this promo, as it lets you showcase your skills in a dynamic environment. If you’re a big NFL fan, why not test your knowledge against some competition?

Usually, these competitions rank people based on who wagered the most money or who got the most picks right. And the best part is that all rewards come with no wagering requirements or extra conditions. The prize pool may not be giant, but even a small win will make a difference.

Red Flags to Watch Out for at New Betting Sites in the USA

The quality of regulation is better than ever, so you won’t see anything illegal or overly exploitative. However, that doesn’t mean these licensed sportsbooks won’t try to pull off something sneaky. When registering, watch out for these things at new betting sites in the USA:

Unusually High/Low Odds

You know the drill — if something seems too good to be true, it most likely is. Why would a sportsbook offer you a better deal and lose more money than the competition? In such cases, you’ll likely encounter irrationally high fees or bad deals in the Promotion section.

Low odds are equally serious, but it’s on the opposite side of the spectrum. Don’t accept anything below the industry average for that market.

Transaction Fees

Traditionally, online sportsbooks have always ‘absorbed’ transaction fees. That’s how online payment works in general. VISA lets betting site X accept its cards in exchange for a small percentage of each transaction. This should be the norm, but new betting sites in the USA don’t always follow it.

Sometimes, they’ll try to lure you with offers such as ‘3 free withdrawals’ each month or something similar. That’s a scam. If every betting site avoids cost-burdening players, there’s no reason to operate differently.

Abusive/Restrictive Bonuses

We tackled bonuses a few sections ago, but we also need to shed more light on some abusive practices. The most common one is a short expiration date. Having to spend a bonus in just 24 hours is another way betting sites coax players into playing more.

In addition, they’ll try to limit how much you can win, either through bet limits or general caps on winnings. To avoid this, study the T&C slowly and carefully. Remember, there’s no turning back once you claim something and accept the T&C.

Illustration of deposit bonuses with new betting sites

The best new betting sites in the USA offer the standard package: NFL, NBA, MLB, and NHL. But what makes them unique isn’t just market variety and market depth. Aside from picking the winner, you can bet on players’ cleats, coin flips, and other obscure props.

Recently, there’s also been a large influx of European markets. American bettors have discovered the excitement in soccer and tennis betting, so every sportsbook is much more diverse nowadays. Start with your favorite sport and move on from there.

New Betting Sites vs. Old Sportsbooks: What’s Better? 

So, you have difficulty choosing between old bookies and new betting sites in the USA? That’s a good dilemma to have, without a doubt. To make it a bit easier for you, let’s compare these types of sportsbooks and see who comes out on top:

Feature/type of sportsbook New Betting Sites Old Betting Sites
Exciting welcome bonuses 🎲 Yes 📌 Sometimes
Cutting-edge features 🎲 Yes 📌 No
Exotic sports & markets 🎲 Yes 📌 Yes
Live chat support 🎲 Yes 📌 No
Reputable 🎲 No 📌 Yes

Illustration of promo codes at new betting sites online

Pros & Cons of New Betting Sites in the USA

Pros

  • Great sports coverage
  • Lots of exciting bonuses
  • Licensed & regulated
  • Plenty of exotic markets and props

Cons

  • Lack of reputation
  • Restrictive bonuses
  • The product is sometimes unrefined

​New Betting Sites by US state

Frequently Asked Questions About New Betting Sites

Is it safe to play at new betting sites in the USA?

Yes, most new betting sites in the USA are safe to play at. Just make sure the sportsbook has a license from your state’s gambling regulator. Also, check to see if they have SSL encryption or any firewall. This should tell you if a site is a safety hazard. If it is, don’t ignore the red flags and play at one of our recommended US sportsbooks.

Do new US sportsbooks pay fast?

This depends, but new betting sites in the USA are known for their fast and fair payouts. However, slow processing times and unexpected delays are more common to older sportsbooks. However, you must always read the Terms & Conditions and ask for support, just so you don’t get an unpleasant surprise.

Which sports are available at new online sportsbooks?

You can bet on football, basketball, baseball, and hockey at all new US betting sites. But that’s just the tip of the iceberg, as many sportsbooks offer markets for international sports. The MLS is rising in popularity, so you can also see a lot of futures and props for soccer.

Are new US betting sites a scam?

No, new betting sites in the USA aren’t a scam. If you pick a sportsbook that’s been vetted by Gambla, you have nothing to worry about. And besides, legal sports betting makes it impossible for scam sites to exist for long. Regulators can punish operators, so everyone’s on their best behavior.

What’s the best new betting site in the USA?

There’s no definite answer to this question. Even though our list ranks the best new sites, it changes weakly. You never know when a sportsbook might add new features, so it’s impossible to say that site X is the best. It can all change in a matter of hours or days. To find the best new betting site, consider your specific needs and look for a sportsbook that fulfills them.

Which sports are the easiest to bet on?

Basketball and tennis are considered to be the easiest sports to bet on. Some might consider football the answer, but we believe some of the props are too complex for beginners. Soccer markets are also pretty easy to understand once you learn the game’s rules.

Do new betting sites in the USA offer bonuses?

Of course, all new sites have at least one bonus for new players. The best of the best, however, offer a range of promotions for both new and old betting enthusiasts. Start off with a no deposit bonus and follow it up with a deposit match. Cashback and VIP programs are also great sources of value at new betting sites in the USA.

What payment methods are available at new sportsbooks?

New betting sites in the USA accept all modern payment methods. This includes cards, such as VISA, American Express, and MasterCard, as well as e-wallets and Apple Pay. Most also accept bank transfers and other, more traditional banking options.

Do all new US betting sites have mobile apps?

Not all newly-launched sportsbooks have a mobile app. This software takes a lot of time and money to develop, which is often not a possibility for sites that have just popped up. However, all of them have a mobile site, which lets you enjoy the same features you have on your PC. The UI is just a bit different, that’s all.

Should I play at offshore sportsbooks?

No, you shouldn’t play at offshore betting sites. Sports betting is now legal in many states, which means you have access to licensed and regulated sportsbooks. There’s no point in risking your money and personal information falling into the wrong hands. And besides, do you really trust brands based in Caribbean tax havens?

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